10 Easy Ways to Increase Links to Your Website

By Damian Petrini
August 9th, 2006

In the arena of search engine marketing, getting as many links pointing to your website as possible is a key component in increasing your rankings in Google, Yahoo, and MSN search listings.

Each website that links to your website acts like a vote in a popularity contest, and the one who gets the most votes and popularity is the one who will show up higher in search engine listings.

Ten simple ways that you can increase the number of links that point back to your website:

  1. Post Content – Post articles and comments on message boards, discussion rooms, blogs, and include the URL of your website in your article and signature line. Make sure that the content you contribute is meaningful and not just a selfish attempt to plug your website. Provide insightful and valuable content.
  2. Press Releases – Submit press releases through online PR sites like PRWeb, PR Newswire, SBWire, or any other of many online PR websites on the web. Make sure you include relevant content and links to your website and related web pages.
  3. Write Reviews – Write reviews on eBay, Amazon.com, or any other popular website that allows you to create reviews for products, services, companies, or related topics to your business. When writing reviews some sites will allow you to include your name, business name, website links, and other information you can include in your posting.
  4. Create Your Own Blog – Even though there are millions and millions of blogs on the internet, having one of your own won’t hurt. In fact it gives you another opportunity to provide relevant and valuable content to your marketplace and provide you with another opportunity to create links to your website and related webpages on your website.
  5. Sell Items on Auction Websites – Listings on websites like eBay, Amazon, Yahoo Auctions, and other auction based or marketplace websites provide you with another opportunity to add links to your website. You can also customize and add links to your website by creating user or seller profiles on each of those websites as well.
  6. Reciprocal Links – A really simple way to get links back to your website is to just ask people to add links to their websites in exchange for you linking to their sites. You should try to set up reciprocal links with websites similar to or related to your product, service, or website content.
  7. Submit Your URL – There are tons of websites that you can submit your website address to for little or no money. Make sure that you submit your website to all search engines, vendors, clients, related companies, industry publications, online directories, popular blogs, and other types of websites.
  8. Online User Groups – User groups such as Yahoo Groups, MSN Groups, and Google Groups give you another chance to not only provide valuable content and maximize group collaboration, but also post links to your website. Depending on the user group settings, you can configure the group website so that all of the postings from group members are made visible to search engines and get indexed in search listings.
  9. Testimonials – Give your vendors, strategic alliance partners, and clients testimonials that they can post on their website that includes links back to your website. Then offer them to do the same in return.
  10. Community Profiles – Sites like MySpace, Amazon, eBay, Friendster, chat rooms, discussion boards, and YouTube are some of the highest traffic sites and get crawled and indexed by search engines on a regular basis. Most online community type websites allow you to create user profiles and include information like your favorite links, company name and website address, and allow you to post comments to community blogs and postings. Each of these provides you with yet another opportunity to post another link to your website.

Find out how you can maximize each of these methods and learn many more internet marketing strategies by calling (440) 238-5815 or going to www.marketingpotential.com