Why You Need Analytics to Accelerate Your Online Business Success

web site analytics

Website analytics is critical to your online business success

If you don’t know what is working and what is not working you not only can’t effectively grow your business online, but you can’t make good business decisions as to what activities you should be working on and which ones you should not.

The data will tell you exactly what is working and what isn’t. The data doesn’t lie. You can make assumptions, speculations, and predictions as to what you think will work and what won’t, but that doesn’t mean that is what will happen. The data will tell you everything. Stop guessing and gambling on what you think will happen. The marketplace will tell you with their wallets as to exactly what will work.

It is absolutely amazing how many businesses, large and small, that I have seen who either don’t use any web site analytics on their websites or have analytics on their websites but never bother to look at the data. Then they wonder why they are not getting the kind of results they want.

For those of you that don’t have analytics software tracking your website statistics, many times your web hosting providers provide statistics for free as a part of your web hosting package, or you can get analytic software for free such as Google Analytics.

Google Analytics is one of my favorites not just because it is free, but because it is more robust and better than other software programs that I have seen sell for thousands of dollars. It is also very easy to use and add to your website, landing page, or blog. To boot, about 50% or more of the websites on the internet use Google Analytics, so Google has a strong motivation to spend a lot of money and time making it better.

And if you don’t like Google for whatever reason, there are plenty of other analytic software programs available today like Webtrends, Piwik, ClickTale, VisiStat, and AWStats to name a few, so you have no excuse. Especially if you are just starting a new website, the faster you get analytics added to your website or blog, the faster you start collecting data that will tell you a ton of information that you can use to accelerate your business success and turn that into profits.

Eliminate All of the Guesswork

The amount of information you can get from analytics is just amazing. You can see where your traffic comes from, how many pages visits view, how much time people spend on your website, visitor loyalty, which websites send you the most traffic, which traffic sources convert the most, what keywords visitors entered in search engines to get to your website, and tons of other information that you can use to improve your online business and profits.

When configured properly you can know down to the penny how much a single visitor from Facebook is worth to your business. You can know what the average transaction size is, which pages convert more than others, which sources of traffic provide the greatest return on investment (ROI), and average visitor value. When you know this kind of data you can really make great business decisions as to what activities you should be doing and which activities you shouldn’t.

It is not enough to just have analytics. You must review the data on a regular basis if you want to maximize your online success. Doing so will allow you to identify trends and what I call “screaming opportunities” that you can leverage to accelerate your online growth and profits.

Get started today! Don’t even wait any longer. Go do it right now!


Why I Haven’t Written a Blog Post In Almost Two Years

You probably already noticed that I haven’t written a blog post here since December 31st 2009 just by reading the title of this blog.

It is not because I haven’t got anything to say. It is not because I don’t know how to use WordPress or lack the skills to write. It is not because I don’t understand the value of blogging and creating online content. So then why is it that I haven’t posted in such a long time?

It is simply because I have been so busy over the past several years working in my business, instead of working on my business. Like most entrepreneurs, executives, business owners, and hard working people I have had so many things going on that I haven’t taken or allocated the time the work on my own company’s blog.

I probably could have back dated some posts to make it look like there have not been gaps between posts. I could have delegated or outsourced it to someone else to create posts and put them on instead. I could have uninstalled and reinstalled WordPress and started all over again, or even just deleted the whole blog and removed it from the site altogether.

A number of different things could have been done and I am sure a lot of very savvy bloggers, marketers, and other people could share many other things that I could have done. And I am sure I probably will get some people that will comment and make suggestions in response to this post.

Instead I decided to sit down and write this post and perhaps run the risk of getting ridiculed by people that know me or others that I don’t know that stumbled across this blog post. Who knows, I may even get some of you contacting me to offer to create content and postings for me. So you may be asking, “why do it?”

Simple. I decided to do it because I feel quite a few people will relate to it. Not everyone will, but some of you will relate to the fact that you have been so focused on working in your business (instead of on it!), taking care of your clients, putting out fires, earning a living, building a business, or that you have been so busy caught up in the day to day activities of life.

Just like most human beings, I am not perfect, but every day presents an opportunity for a fresh start. A new beginning from this day forward. Maybe you can relate, maybe you can’t, or maybe you don’t even care (and that is ok too.).

To me, I see it as an opportunity to pick up where I left off and work harder on refocusing my efforts towards working on my business, instead of in it. There really is no reason not to. I like many other people just need to make the time to get things like this done.

What is funny is that I have been meaning to sit down and write this post for months. I have even joked to friends and close colleagues of mine that maybe I should write a blog post explaining why I haven’t written on my company’s blog for almost two years! But as one day went by, another day went by, then a week went by, then a month went by, I finally said “F@#* it! I am just going to sit down, and do it!” And here we are.

Action is in my opinion the biggest driver of success and achievement. Even if you don’t have things perfect, it is best to just get out there and take action. Even if you do it wrong and try something that doesn’t work, you will at least learn what works well and what doesn’t. Like one of my favorite business authors (and one of my many unofficial mentors, Michael Masterson) advises in one of his bestselling books Ready, Fire, Aim we should not be afraid to just take action and be willing to put it the time to get things done, even if it is not perfect.

So I am taking action and I am working on refocusing my efforts on taking consistent action. We all have nothing to lose and everything to gain. And if I can suck it up and just do it, then so can you! Start today, don’t wait. Get out there and take action! You can’t score any baskets in the game of life if you never make an attempt to take a shot. I hope this motivates you to do the same and if it does, I would love to hear about it!

Wishing all of you greatness and success!


Make Your Goal Planning a Reality in 2010

Happy New Year! 2010

With 2010 fast approaching, I don’t know about you, but I have started reviewing my goals from last year and planning out my goals for the New Year ahead.

Whether you consistently work on goal setting on a regular basis, you never formally plan out your goals (but in your head you know what you want and don’t want!), or for whatever reason you decided that this will be the year that you put down your goals in writing and really want to do something to make them become a reality. Regardless of your situation are the one that controls whether or not your goals become a reality or only remain a dream.

While you can find a ton of books, seminars, websites, and gurus that can help you become a master goal planner, you really don’t have to make it so complicated.

Here is a quick and easy method:

  1. Step 1: Write down a list of your goals and describe them as specifically as possible
  2. Step 2: Assign a deadline to each of the goals as to when you would like to achieve the goals (remember to be realistic)
  3. Step 3: Work your goals backwards and figure out what things you need to do to accomplish each goal (how much time do you need to spend, what resources do you need, who can help you achieve your goals, what additional skill sets might you need, etc…)
  4. Step 4: Break down your goals into yearly, monthly, weekly, and daily tasks (even big goals are easier to accomplish when you break them down into smaller pieces!)
  5. Step 5: Review your goals on your progress towards achieving them on a yearly, monthly, weekly, and daily basis (are you getting closer or farther away from reaching your goal?) If you are not making the progress you like towards reaching your goals, then change you approach and see what you can do to get yourself closer to your objective.

This year, I am focusing on 7 areas to my goal planning and I thought they might be beneficial to share with you. You may want to use the same ones, one or two of them, or just create your own goals.

The 7 areas that I am focusing on  in 2010 are:

  1. Personal Goals
  2. Financial Goals
  3. Health Goals
  4. Social Goals (including family and friends)
  5. Business Goals
  6. Educational Goals
  7. Spiritual Goals

For some of you, this may be more detailed than you want to do for your own goal planning, and that’s ok.

If you really want to turn your goals into reality then you should at least write down some kind of goal (or multiple goals) for your self and work hard to review them as often as you can. Preferably first thing in the morning and right before you go to bed works best for me. These two times are when your subconscious mind is most receptive to want your mind to focus on.

I am looking forward to the coming year and wish each of you a year full of success, opportunity, love, passion, and prosperity.

Have Happy New Year!


Legendary TV pitchman an infomercial icon Billy Mays will be deeply missed

Billy Mays

TV Pitchman and Legendary Infomercial Billy Mays

With his unexpected and recent passing, legendary TV pitchman an infomercial icon Billy Mays will be deeply missed.

I was a big fan of Billy and was deeply saddened to learn about his death on Sunday. It was just recently that I got hooked on his new TV show on Discovery channel called Pitchmen and have been telling everyone to watch the show, because they can learn a lot about marketing consumer products and get an inside look at the infomercial industry and the major players involved in the industry including Billy Mays and Anthony “Sully” Sullivan.

Billy and Sully were together for the last time this past Tuesday night during an interview on The Tonight Show with Conan O’Brien to promote the season finale of Pitchmen, which is scheduled to premiere July 1.

For those we have yet to see the show or want to see what I have been talking about can now get their chance to tune in, because this Wednesday, the Discovery channel is running a Pitchmen marathon starting at 11 AM EST through 10 PM EST leading up to the never-before-seen season finale at 10 p.m.

So program your TIVO, DVR, or change your schedule so that you can tune in to the show and don’t miss out.

Marketing Lesson from FREE Garmin GPS from Promotion

After many months of people asking me to start creating a putting up videos on YouTube and updating my blog. Here is the first of other videos to follow relating to marketing, search engine marketing, and online business growth strategies.

Marketing Lesson from FREE Garmin GPS from Promotion

This video really resonated with several other people and it may resonate quite well with you as well, especially as you venture into the world of marketing in an uncertain economy.

What are you thoughts?

— Damian

A truly amazing video that reveals Web 2.0

Here is a truly amazing video that reveals the transformation of the internet with Web 2.0 and how it impacts all of us online and society as a whole.

Web 2.0 – The Machine is Using Us!

I first saw this video at Early-to-Rise’s 2007 Infomarketing Bootcamp conference during a presentation by Rich Schefren as he touched on the subject of Web 2.0.

This video really resonated with me and I feel that it may resonate quite well with you as well, especially as you venture into the world of Web 2.0 and the rapid changes that continue to occur everyday on the internet.

What are you thoughts on Web 2.0?

— Damian

23 Techniques You Can Use to Profit from Business and Marketing Materials

Many people spend lots of hard earned money on business and marketing courses, seminars, information products, books, audio programs, and other personal development materials. Yet very few of them get the maximum leverage that they could out of the material, nor do they truly earn the windfall profits that they can get from applying the material to their business.

Here are some simple ideas that can you can use to get the most out of any business building material you get your hands on.

  1. Listen to audio programs a minimum of seven times.
  2. Take notes while actively listening to audio and list actionable tasks and items that can be used and applied to your business.
  3. Watch DVDs and video programs a minimum of seven times.
  4. Take notes while actively watching video and list actionable tasks and items that can be used and applied to your business.
  5. Read printed material a minimum of seven times.
  6. Take notes while actively reading printed material and list actionable tasks and items that can be used and applied to your business.
  7. Review and re-review material a minimum of once a year, a quarter, or a month.
  8. Take each idea or concept, expand upon it, and write a detailed description in your own words and how it applies to your business.
  9. Start a mastermind group and discuss material with other in the group.
  10. Spend 1 hour a day actively reviewing material.
  11. Create test essay questions from the material and complete on a regular
  12. Get others to quiz you on the material on regular basis.
  13. Write articles about the material your have reviewed and share your viewpoint.
  14. Review material until memorized.
  15. Teach material to others on a regular basis.
  16. Improve your reading speed, memory, and comprehensive skills by completing a speed reading and/or memory development course.
  17. Listen to business and marketing material on an I-Pod or MP3 player while exercising.
  18. Review business and marketing material instead of watching TV.
  19. Read business and marketing material while doing cardio exercise.
  20. Set aside blocks of time in your daily or weekly work schedule to review business and marketing material.
  21. Schedule and prioritize the material that you would like to go through.
  22. Analyze material, identify and list each concept, and re-write the meaning of each concept in your own words and how you could apply it to your business.
  23. Take each concept you learn, categorize it, and index them into a master book for you to review on an ongoing basis.

Find out how you can maximize each of these methods and learn many more internet marketing strategies by calling (440) 238-5815 or going to http://www.marketingpotential.com/

Jay Abraham is a true marketing genius!

Jay Abraham is a true marketing genius!

If you read any of my previous blog entries, you probably read that I was fortunate enough to attend Jay Abraham’s “Abraham Factor” Seminar in Anaheim, CA in May 2006.

Prior to attending the event Jay sent thousands of dollars worth of pre attendance grounding materials, and at the seminar he provide three information packed days of the most mind blowing marketing strategies and techniques that I will be able to use for the rest of my business life and use them to earn millions and millions of dollars in ongoing personal income.

When I got back from the seminar, I used several of his marketing strategies to earn half of the $5,000 I paid to attend the seminar.

I look forward to using many more of the hundreds of techniques that I now have at my finger tips to help other businesses dramatically increase their profits and business growth.



Damian Petrini
Marketing Potential

10 Easy Ways to Increase Links to Your Website

By Damian Petrini
August 9th, 2006

In the arena of search engine marketing, getting as many links pointing to your website as possible is a key component in increasing your rankings in Google, Yahoo, and MSN search listings.

Each website that links to your website acts like a vote in a popularity contest, and the one who gets the most votes and popularity is the one who will show up higher in search engine listings.

Ten simple ways that you can increase the number of links that point back to your website:

  1. Post Content – Post articles and comments on message boards, discussion rooms, blogs, and include the URL of your website in your article and signature line. Make sure that the content you contribute is meaningful and not just a selfish attempt to plug your website. Provide insightful and valuable content.
  2. Press Releases – Submit press releases through online PR sites like PRWeb, PR Newswire, SBWire, or any other of many online PR websites on the web. Make sure you include relevant content and links to your website and related web pages.
  3. Write Reviews – Write reviews on eBay, Amazon.com, or any other popular website that allows you to create reviews for products, services, companies, or related topics to your business. When writing reviews some sites will allow you to include your name, business name, website links, and other information you can include in your posting.
  4. Create Your Own Blog – Even though there are millions and millions of blogs on the internet, having one of your own won’t hurt. In fact it gives you another opportunity to provide relevant and valuable content to your marketplace and provide you with another opportunity to create links to your website and related webpages on your website.
  5. Sell Items on Auction Websites – Listings on websites like eBay, Amazon, Yahoo Auctions, and other auction based or marketplace websites provide you with another opportunity to add links to your website. You can also customize and add links to your website by creating user or seller profiles on each of those websites as well.
  6. Reciprocal Links – A really simple way to get links back to your website is to just ask people to add links to their websites in exchange for you linking to their sites. You should try to set up reciprocal links with websites similar to or related to your product, service, or website content.
  7. Submit Your URL – There are tons of websites that you can submit your website address to for little or no money. Make sure that you submit your website to all search engines, vendors, clients, related companies, industry publications, online directories, popular blogs, and other types of websites.
  8. Online User Groups – User groups such as Yahoo Groups, MSN Groups, and Google Groups give you another chance to not only provide valuable content and maximize group collaboration, but also post links to your website. Depending on the user group settings, you can configure the group website so that all of the postings from group members are made visible to search engines and get indexed in search listings.
  9. Testimonials – Give your vendors, strategic alliance partners, and clients testimonials that they can post on their website that includes links back to your website. Then offer them to do the same in return.
  10. Community Profiles – Sites like MySpace, Amazon, eBay, Friendster, chat rooms, discussion boards, and YouTube are some of the highest traffic sites and get crawled and indexed by search engines on a regular basis. Most online community type websites allow you to create user profiles and include information like your favorite links, company name and website address, and allow you to post comments to community blogs and postings. Each of these provides you with yet another opportunity to post another link to your website.

Find out how you can maximize each of these methods and learn many more internet marketing strategies by calling (440) 238-5815 or going to www.marketingpotential.com

Abraham Factor Seminar in CA!

Damian Petrini with Jay Abraham at the Abraham Factor seminar in Anaheim, CA (May 6th, 7th, and 8th, 2006)

After studying a good portion of Jay Abraham’s work, I finally got a chance to attend one of his events in May 2006.

Although it did cost me $5,000 to attend the event, not including airfare, hotel, and other travel expenses, it is by far the most powerful marketing or business seminar I have ever attended. I would have gladly paid twice what I paid to be at the event and have no question in my mind that I will earn back a minimum of 100 times the investment I spent to be at the event.

If you have never been to one of Jay’s live seminars, I highly recommend that you do. Not only because the impact of the material presented in person makes a more powerful impact, but also the fact that you will meet hundreds of small business owners and entrepreneurs that also paid $5,000 or more to attend.

The networking contacts that you can create at one of his events by itself should help your earn back more than twice what you pay to attend the event.


Marketing Potential, LLC
(440) 238-5815