If you don’t know what is working and what is not working you not only can’t effectively grow your business online, but you can’t make good business decisions as to what activities you should be working on and which ones you should not.
The data will tell you exactly what is working and what isn’t. The data doesn’t lie. You can make assumptions, speculations, and predictions as to what you think will work and what won’t, but that doesn’t mean that is what will happen. The data will tell you everything. Stop guessing and gambling on what you think will happen. The marketplace will tell you with their wallets as to exactly what will work.
It is absolutely amazing how many businesses, large and small, that I have seen who either don’t use any web site analytics on their websites or have analytics on their websites but never bother to look at the data. Then they wonder why they are not getting the kind of results they want.
For those of you that don’t have analytics software tracking your website statistics, many times your web hosting providers provide statistics for free as a part of your web hosting package, or you can get analytic software for free such as Google Analytics.
Google Analytics is one of my favorites not just because it is free, but because it is more robust and better than other software programs that I have seen sell for thousands of dollars. It is also very easy to use and add to your website, landing page, or blog. To boot, about 50% or more of the websites on the internet use Google Analytics, so Google has a strong motivation to spend a lot of money and time making it better.
And if you don’t like Google for whatever reason, there are plenty of other analytic software programs available today like Webtrends, Piwik, ClickTale, VisiStat, and AWStats to name a few, so you have no excuse. Especially if you are just starting a new website, the faster you get analytics added to your website or blog, the faster you start collecting data that will tell you a ton of information that you can use to accelerate your business success and turn that into profits.
Eliminate All of the Guesswork
The amount of information you can get from analytics is just amazing. You can see where your traffic comes from, how many pages visits view, how much time people spend on your website, visitor loyalty, which websites send you the most traffic, which traffic sources convert the most, what keywords visitors entered in search engines to get to your website, and tons of other information that you can use to improve your online business and profits.
When configured properly you can know down to the penny how much a single visitor from Facebook is worth to your business. You can know what the average transaction size is, which pages convert more than others, which sources of traffic provide the greatest return on investment (ROI), and average visitor value. When you know this kind of data you can really make great business decisions as to what activities you should be doing and which activities you shouldn’t.
It is not enough to just have analytics. You must review the data on a regular basis if you want to maximize your online success. Doing so will allow you to identify trends and what I call “screaming opportunities” that you can leverage to accelerate your online growth and profits.
Get started today! Don’t even wait any longer. Go do it right now!