26. September 2007 by Damian Petrini.

On February 11th, I was very fortunate to have a chance to meet direct response marketing master Dan Kennedy at a Barnes and Noble book signing in Fairlawn, Ohio!

Dan was in town promoting his new books just released at bookstores everywhere!

If you haven’t already read any of Dan’s books, I highly suggest that you pick up a copy of any of his new books.

It’s non everyday that you get a chance to meet and speak with a master marketing who has generated millions of dollars in income for himself and his clients. Meeting Dan Kennedy has fueled my desire to reach the levels of success that he has been able to achieve!

Here are his latest books:

No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses

No B.S. Wealth Attraction for Entrepreneurs

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark

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Damian
Marketing Potential, LLC
http://www.marketingpotential.com
(440) 238-5815

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25. June 2007 by Damian Petrini.

For the last month Rich Schefren has been writing his new report, or should I say “advisory”, that’s sure to ROCK the Internet marketing world.

It’s called The Attention Age Doctrine, and if you’re like me, you’ll want to find out how to profit from this new environment on the Internet.

Unlike his Internet Business Manifesto Trilogy, this advisory will be available only for a limited time.

The Attention Age Doctrine

The thing is, Rich really DOES deliver the goods. If you look at his list of clients, it’s basically a “who’s who” list of the top people doing business online. The one’s who have reviewed his drafts have unanimously given it their highest marks.

Jay Abraham had a look and now he wants to interview Rich for his private clients (some of his past interviews included Fran Tarkenton and Tony Robbins.)

Rich and Jay have decided to limit the audience to only those who have read his latest advisory.

Don’t miss out on this free report - I know it will change the way you work and market in today’s competitive marketplace:

The Attention Age Doctrine

Best regards,

Damian

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12. June 2007 by Damian Petrini.

I am not usually big on promoting a lot of other people’s products and info because I am very selective on who I respect and would recommend to others.

However, Rich Schefren, most notably known for pulling the covers back on wolves of the internet marketing world and showing people to actually build solid businesses, instead of just another get rich quick scheme, has almost completed a NEW BREAKTHROUGH REPORT - and it’s even better than his original Manifesto.

This time you better hurry!!! Unlike his previous reports, they will be limiting the circulation this time - available by reservation only.

Reserve your copy now!

In it, Rich tells you more about the dramatic shift that has started - The Attention Age, and how he’s been profiting from it. He shares how you can too, once you know the details revealed in this advisory.

– Damian

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1. May 2007 by Damian Petrini.

This is quite a shocking article about how the legal system could really throw a wrench into the whole concept of a free-marketplace on the internet.

According to the article in InternetRetailer.com’s May 1, 2007, IRNewsLink e-newsletter, the State of Utah has just passed a law that could limit the practice of a company from being able to have one of it’s ads show up on a search engine page when a user searches for a competing company.

The article gave a great example of how bookseller Borders could turn around and sue both Google, and Barnes & Noble, if a paid Barnes & Noble ad appeared in response to a search for Borders, as long as the search originated from Utah.

Read the full article at: http://www.internetretailer.com/dailyNews.asp?id=22229

What is most disturbing about this law passing is that it could end up being a starting point that leads to the opening of Pandora’s Box, creating a flood of lawyers, governmental agencies, and other legal entities all over the country to follow suit and try to stick their governing fingers into the free world of the internet.

If this were to build momentum, it could really change the current dynamics of search engine marketing, and make things more difficult for online marketers.

However, don’t freak out!!!…the online world is NOT coming to an end!

Most likely, the law will be challenged in court and possibly be thrown out by federal courts because the state would be interfering with interstate commerce.

Also, don’t forget that the big boys like Google, which looks to take most of the more than $8 billion dollars that is estimated to be spent this year on U.S. search engine marketing, won’t just sit quietly on the sidelines.

It should be very interesting to see how things progress in the ever-changing world of online marketing!

–Damian

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Damian Petrini
Marketing Potential, LLC
http://www.marketingpotential.com

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7. February 2007 by Damian Petrini.

Wow, I don’t know about you, but what the hell were advertisers thinking this year with their ads for the Super-Bowl?!

The ad agencies and the marketing departments at some of the biggest companies in the world have either run out of all of their creative ideas or they have truly lost sight of the purpose of marketing and advertising.

It is absolutely amazing how much money corporations spend on advertising that is not based on direct response marketing principles. At this year’s 2007 Super Bowl, CBS got on average of $2.6 million for a 30-second spot.

Knowing what kind of actually sales emanate from the types of ads you saw during this year’s Super Bowl would be very interesting to know and I bet it would not be as much as most people might think.

If you are going to spend your hard earned capital on advertising, you should do so not to win fancy awards for humor and creativity, but make your advertising guide the viewer or reader to take some sort of action towards buying your products or services.

The worst part about this year’s ads was that most of the ads were some of the worst Super Bowl ads of all time. The media coverage about how awful the ads were has been all over the TV, in the newspapers, and all over the internet.

Does all of this buzz about the ads still help the advertisers get more sales?!

It may get them more mileage out of their advertising failures, but very few, if any of the ads this year were that persuasive and probably won’t lead to windfall profits and sales.

Case in point, did you feel compelled at all to run out and buy any of the products and services that you saw advertised?

Some people argue that it doesn’t matter that the ads generate lots of extra sales because it is good branding strategy for the various advertisers.

That is a lame excuse for poor advertising and marketing! Try going to the bank and depositing “branding” into your account and see what happens.

Don’t ever spend money on advertising and marketing that is NOT focused on direct response marketing principles! ALWAYS HAVE A CALL TO ACTION!!!

Robert Collier summarized it best in his book, The Robert Collier Letter Book:

“What is persuasion? Nothing but finding the motive that will impel your reader to do as you wish, then stirring it to the point where it is stronger than his inertia, or his economical tendencies.”

“Summed up, arousing the right motive comes down to making the reader want what you have to offer, whether that be merchandise or money or credit or merely a clean bill of health—not merely for what it is, but for what it will do for him!”

–Robert Collier (The Robert Collier Letter Book)

Take this as an opportunity to learn from the mistakes of big companies, so you don’t have to break your bank in the process of growing your business. And since you will always be focusing on ads that generate profits, you can sit back and laugh at next year’s Super Bowl while watching them on your new 52-inch flat screen TV!

Damian Petrini
www.marketingpotential.com

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