9. June 2008 by Damian Petrini.

After receiving the email below I felt that in addition to providing you with some interesting tips on getting more from your painful trips to the gas pump at your local gas station, you can also see how content rich emails can become viral and flood the internet.

This email not only provides some tips on how you can get more from each dollar you are paying out at the gas pump, but also makes a request at the end to start a movement to boycott foreign oil, as well as give a plug to the company that started the email, Kinder Morgan Pipeline. Can you see why that is powerful?

Just imagine how cool it would be to have an email that mentions your company becoming a viral marketing tool that not only shows up in inboxes all over the world, but also gets forwarded again and again!

Do you see the implications on how the concept of this email could help the marketing power of your business? I see many lessons that you can learn from this, but how many lessons you think you can learn from it and tell us about it?

– Go ahead, Post your comment! (I have a prize for the one who can come up with the most learning lessons!!!)

Damian Petrini
Marketing Potential, LLC
http://www.marketingpotential.com
(440) 238-5815

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TIPS ON PUMPING GAS

I don’t know what you guys are paying for gasoline….but here in

California we are also paying higher, up to $3.50 per gallon. But my line of work is in petroleum for about 31 years now, so here are some tricks to get more of your money’s worth for every gallon.

Here at the Kinder Morgan Pipeline where I work in

San Jose, CA we deliver about 4 million gallons in a 24-hour period thru the pipeline. One day is diesel the next day is jet fuel, and gasoline, regular and premium grades. We have 34-storage tanks here with a total capacity of 16,800,000 gallons.

Only buy or fill up your car or truck in the early morning when the ground temperature is still cold. Remember that all service stations have their storage tanks buried below ground. The colder the ground the more dense the gasoline, when it gets warmer gasoline expands, so buying in the afternoon or in the evening….your gallon is not exactly a gallon. In the petroleum business, the specific gravity and the temperature of the gasoline, diesel and jet fuel, ethanol and other petroleum products plays an important role.

A 1-degree rise in temperature is a big deal for this business. But the service stations do not have temperature compensation at the pumps.

When you’re filling up do not squeeze the trigger of the nozzle to a fast mode. If you look you will see that the trigger has three (3) stages: low, middle, and high. In slow mode you should be pumping on low speed, thereby minimizing the vapors that are created while you are pumping. All hoses at the pump have a vapor return. If you are pumping on the fast rate, some other liquid that goes to your tank becomes vapor. Those vapors are being sucked up and back into the underground storage tank so you’re getting less worth for your money.

One of the most important tips is to fill up when your gas tank is HALF FULL or HALF EMPTY. The reason for this is, the more gas you have in your tank the less air occupying its empty space. Gasoline evaporates faster than you can imagine. Gasoline storage tanks have an internal floating roof. This roof serves as zero clearance between the gas and the atmosphere, so it minimizes the evaporation. Unlike service stations, here where I work, every truck that we load is temperature compensated so that every gallon is actually the exact amount.

Another reminder, if there is a gasoline truck pumping into the storage tanks when you stop to buy gas, DO NOT fill up–most likely the gasoline is being stirred up as the gas is being delivered, and you might pick up some f the dirt that normally settles on the bottom. Hope this will help you get the most value for your money.

SHARE THESE TIPS WITH OTHERS!

WHERE TO BUY

USA GAS, THIS IS VERY IMPORTANT TO KNOW. READ ON

Gas rationing in the 80’s worked even though we grumbled about it. It might even be good for us! The Saudis are boycotting American goods. We should return the favor.

An interesting thought is to boycott their GAS.

Every time you fill up the car, you can avoid putting more money into the coffers of

Saudi Arabia. Just buy from gas companies that don’t import their oil from the Saudis.

Nothing is more frustrating than the feeling that every time I fill-up the tank, I am sending my money to people who are trying to kill me, my family, and my friends.

I thought it might be interesting for you to know which oil companies are the best to buy gas from and which major companies import Middle Eastern oil.

These companies import Middle Eastern oil:

Shell……………………… 205,742,000 barrels
Chevron/Texaco……… 144,332,000 barrels
Exxon /Mobil…………… 130,082,000 barrels
Marathon/Speedway… 117,740,000 barrels
Amoco……………………….62,231,000 barrels

Citgo gas is from South America, from a Dictator who hates Americans. If you do the math at $30/barrel, these imports amount to over $18 BILLION! (oil is now $90 - $100 a barrel

Here are some large companies that do not import Middle Eastern oil:

Sunoco………………0 barrels
Conoco………………0 barrels
Sinclair……………..0 barrels
B P/Phillips…………0 barrels
Hess…………………..0 barrels
ARC0………………..0 barrels

If you go to Sunoco.com, you will get a list of the station locations near you.

All of this information is available from the Department of Energy and each is required to state where they get their oil and how much they are importing.

But to have an impact, we need to reach literally millions of gas buyers. It’s really simple to do.

Now, don’t wimp out at this point…. keep reading and I’ll explain how simple it is to reach millions of people!!

I’m sending this note to about thirty people. If each of you send it to at least ten more (30 x 10 = 300)…and those 300 send it to at least ten more (300 x 10 = 3,000)…and so on, by the time the message reaches the sixth generation of people, we will have reached over THREE MILLION consumers !!!!!!! If those three million get excited and pass this on to ten friends each, then 30 million people will have been contacted!

If it goes one level further, you guessed it…..THREE HUNDRED MILLION PEOPLE!!!

Again, all you have to do is send this to 10 people. How long would all that take?

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12. June 2007 by Damian Petrini.

I am not usually big on promoting a lot of other people’s products and info because I am very selective on who I respect and would recommend to others.

However, Rich Schefren, most notably known for pulling the covers back on wolves of the internet marketing world and showing people to actually build solid businesses, instead of just another get rich quick scheme, has almost completed a NEW BREAKTHROUGH REPORT - and it’s even better than his original Manifesto.

This time you better hurry!!! Unlike his previous reports, they will be limiting the circulation this time - available by reservation only.

Reserve your copy now!

In it, Rich tells you more about the dramatic shift that has started - The Attention Age, and how he’s been profiting from it. He shares how you can too, once you know the details revealed in this advisory.

– Damian

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7. February 2007 by Damian Petrini.

Wow, I don’t know about you, but what the hell were advertisers thinking this year with their ads for the Super-Bowl?!

The ad agencies and the marketing departments at some of the biggest companies in the world have either run out of all of their creative ideas or they have truly lost sight of the purpose of marketing and advertising.

It is absolutely amazing how much money corporations spend on advertising that is not based on direct response marketing principles. At this year’s 2007 Super Bowl, CBS got on average of $2.6 million for a 30-second spot.

Knowing what kind of actually sales emanate from the types of ads you saw during this year’s Super Bowl would be very interesting to know and I bet it would not be as much as most people might think.

If you are going to spend your hard earned capital on advertising, you should do so not to win fancy awards for humor and creativity, but make your advertising guide the viewer or reader to take some sort of action towards buying your products or services.

The worst part about this year’s ads was that most of the ads were some of the worst Super Bowl ads of all time. The media coverage about how awful the ads were has been all over the TV, in the newspapers, and all over the internet.

Does all of this buzz about the ads still help the advertisers get more sales?!

It may get them more mileage out of their advertising failures, but very few, if any of the ads this year were that persuasive and probably won’t lead to windfall profits and sales.

Case in point, did you feel compelled at all to run out and buy any of the products and services that you saw advertised?

Some people argue that it doesn’t matter that the ads generate lots of extra sales because it is good branding strategy for the various advertisers.

That is a lame excuse for poor advertising and marketing! Try going to the bank and depositing “branding” into your account and see what happens.

Don’t ever spend money on advertising and marketing that is NOT focused on direct response marketing principles! ALWAYS HAVE A CALL TO ACTION!!!

Robert Collier summarized it best in his book, The Robert Collier Letter Book:

“What is persuasion? Nothing but finding the motive that will impel your reader to do as you wish, then stirring it to the point where it is stronger than his inertia, or his economical tendencies.”

“Summed up, arousing the right motive comes down to making the reader want what you have to offer, whether that be merchandise or money or credit or merely a clean bill of health—not merely for what it is, but for what it will do for him!”

–Robert Collier (The Robert Collier Letter Book)

Take this as an opportunity to learn from the mistakes of big companies, so you don’t have to break your bank in the process of growing your business. And since you will always be focusing on ads that generate profits, you can sit back and laugh at next year’s Super Bowl while watching them on your new 52-inch flat screen TV!

Damian Petrini
www.marketingpotential.com

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24. January 2007 by Damian Petrini.

People ask me all of the time, what mailing lists I am on and what e-newsletters that I subscribe to that would be the most helpful to them, but not cost them a fortune.

Since, I am on a ton of mailing lists and I subscribe to and read dozens email newsletters and online publications, so I decided to list out the top three sources that I think would be the most beneficial for most success driven people.

I highly advise you to go and get on the following mailing lists and sign up for their free e-newsletters:

Early to Rise

Boardroom Inc.’s Bottom Line Secrets

Dan Kennedy

You will learn a fortune about copywriting and persuasive selling from studying their marketing materials and promotions. Every time you get one, look at intently and see how you can apply the same techniques and strategies to your business.

So what are you waiting for, go sign up now!

Damian
Marketing Potential, LLC

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28. December 2006 by Damian Petrini.

 As 2007 is fast approaching, I have started to plan out my goals for the New Year.

Not sure how many of you consistently work on goal setting, be highly recommend that you do. This year, I am focusing on 7 areas to my goal planning. I thought they might be beneficial to share with you.

The 7 areas that I am focusing on are:

1. Personal Goals
2. Financial Goals
3. Health Goals
4. Social Goals (including family and friends)
5. Business Goals
6. Educational Goals
7. Spiritual Goals

For some of you, this may be more detailed than you want to do for your own goal planning, and that’s ok.

You should at least write down some kind of goals for your self andreview them as often as you can. Preferably first thing in the morning and right before you go to bed. These two times are when your subconscious mind is most receptive to want your mind to focus on.

Another great resource to help you keep your forward momentum on your goals for 2007 is one that I highly recommend, I read daily, and it costs nothing. It’s called the Early to Rise e-newsletter and you can find out more at http://www.earlytorise.com/ or go ahead and subscribe at http://www.earlytorise.com/subscribe/successpartnership.html

I am looking forward to the coming year and wish each of you a year for of opportunity and prosperity.

Have Happy New Year!

Damian

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