How to Improve Your Website’s Ranking According to Google

Below is Google’s answer to the question everybody on the internet is asking, “How can I improve my site’s ranking?”

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“Sites’ positions in our search results are determined automatically based on a number of factors, which are explained in more detail at http://www.google.com/technology/index.html. We don’t manually assign keywords to sites, nor do we manipulate the ranking of any site in our search results.

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. For more information about improving your site’s visibility in the Google search results, we recommend reviewing our webmaster guidelines. They outline core concepts for maintaining a Google-friendly website.”

Source: Google.com
http://www.google.com/support/webmasters/bin/answer.py?answer=34432&hl=en

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At first glance you will feel somewhat cheated by the answer, perhaps because you were looking for the holy grail of answers to the question that everyone claims to know the answer to, but fewer actually achieve it.

The biggest take away lesson you should learn from Google’s definition can be found in the first sentence of the second paragraph.

“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

One of the most powerful strategies to improving your website rankings is to get as many other higher ranking websites to link to yours. The higher the ranking of the other websites linking to yours, the better.

1. Buy or Rent Links – Find high quality, high ranking websites, and pay them to link to your website.
2. Reciprocal Links – Identify the most relevant websites to your product, service, or industry and contact the webmaster of those sites to arrange a link exchange between both sites.
3. Read “10 Easy Ways to Increase Links to Your Website” for more ideas on how to get more links pointed to your website.

Learn more about how to get greater leverage out of your online marketing activities or how to put together and implement powerful marketing strategies.

This entry was posted on 16. August 2006 at 02:01 and is filed under e-Commerce, Direct Response Marketing, Email Marketing, Online Marketing, SEM, Sales, Search Engine Opitmization, SEO, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.